Tips for Better Storytelling

Storytelling has allowed people to make sense of the world and derive deeper meaning from their lives since the beginning of time. While the delivery methods of storytelling have changed since then (thank you internet), a well executed story’s ability to inspire action has stayed consistent. 

Developing your storytelling skills and learning how to deliver your message takes practice, but there are tried and true methods that can help you. Below are some essential steps you can take to help you tell your brand’s unique story better.

Identify The End Goal

Every company has a unique motivation for wanting to share their story with the world. It is important to determine the key message that you want to convey to your audience in order to focus your efforts and create a more impactful result. 

Knowing what you want to say and how you want to express it will help you create a story that resonates with your audience and allows you to effectively communicate your message.

Make It Matter

It is essential to think about each element of your brand and identify pain points, or specific problems faced by current or prospective customers in the marketplace. Ask yourself if the data you are including is connected to the narrative and adds to it. Even minor details can have a major influence on how your specific target group perceives and interacts with your brand. These minute points can help construct a more vivid and unified campaign.

Find Your Target Audience

When crafting a story, it is important to consider the makeup of the targeted audience and the medium through which the story will be seen. For example, if the story is being targeted to a web audience, it is important to consider the appropriate length, format and language for the web.

Additionally, it is important to not underestimate the intelligence of the targeted audience. Even if the targeted audience may not seem to be very intelligent, it is important to craft the story to engage and challenge them. By crafting your marketing efforts in such a way, the audience may become smarter due to their exposure to your brand.

Be Consistent And Authentic

When someone you know is recounting a story and changes the facts, it can be confusing and make their audience feel uncertain. This confusion can be avoided by remaining consistent and truthful when sharing your brand’s story. Always remember that honesty is the best policy.

Follow Through!

Telling your brand’s story takes time and hard work. No matter the outcome, finishing a project will give you the creative boost to make your future campaigns better. Whether it’s through a marketing campaign, blog post or social media, those who can craft compelling marketing messages will have an immense influence on potential customers.