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Tips for Better Storytelling

Storytelling has allowed people to make sense of the world and derive deeper meaning from their lives since the beginning of time. While the delivery methods of storytelling have changed since then (thank you internet), a well executed story’s ability to inspire action has stayed consistent. 

Developing your storytelling skills and learning how to deliver your message takes practice, but there are tried and true methods that can help you. Below are some essential steps you can take to help you tell your brand’s unique story better.

Identify The End Goal

Every company has a unique motivation for wanting to share their story with the world. It is important to determine the key message that you want to convey to your audience in order to focus your efforts and create a more impactful result. 

Knowing what you want to say and how you want to express it will help you create a story that resonates with your audience and allows you to effectively communicate your message.

Make It Matter

It is essential to think about each element of your brand and identify pain points, or specific problems faced by current or prospective customers in the marketplace. Ask yourself if the data you are including is connected to the narrative and adds to it. Even minor details can have a major influence on how your specific target group perceives and interacts with your brand. These minute points can help construct a more vivid and unified campaign.

Find Your Target Audience

When crafting a story, it is important to consider the makeup of the targeted audience and the medium through which the story will be seen. For example, if the story is being targeted to a web audience, it is important to consider the appropriate length, format and language for the web.

Additionally, it is important to not underestimate the intelligence of the targeted audience. Even if the targeted audience may not seem to be very intelligent, it is important to craft the story to engage and challenge them. By crafting your marketing efforts in such a way, the audience may become smarter due to their exposure to your brand.

Be Consistent And Authentic

When someone you know is recounting a story and changes the facts, it can be confusing and make their audience feel uncertain. This confusion can be avoided by remaining consistent and truthful when sharing your brand’s story. Always remember that honesty is the best policy.

Follow Through!

Telling your brand’s story takes time and hard work. No matter the outcome, finishing a project will give you the creative boost to make your future campaigns better. Whether it’s through a marketing campaign, blog post or social media, those who can craft compelling marketing messages will have an immense influence on potential customers.

Checklist for Better Storytelling

  1. Identify Your End Goal:

    • Define the key message you aim to convey.
    • Focus your efforts to create a more impactful story.
  2. Make It Matter:

    • Assess each element of your brand for relevance.
    • Identify pain points and ensure all details enhance the narrative.
  3. Find Your Target Audience:

    • Understand the demographic specifics and preferences.
    • Tailor the story’s length, format, and language to suit the platform and audience.
  4. Be Consistent And Authentic:

    • Maintain story consistency; avoid changing facts.
    • Embrace honesty as the foundation of your storytelling.
  5. Follow Through:

    • Commit to completing your storytelling projects.
    • Use the experience to improve future marketing efforts.



The Worst Agency is a west coast based group of marketing professionals focused on providing creative solutions to your brand’s unique challenges. Our agency specializes in social media marketing, conversion optimization, and mobile marketing as well as digital strategy and PPC. Founded in 2019, The Worst Agency works collaboratively with clients to develop marketing strategies, drive revenue, and execute social campaigns that lead to success.

Looking to grow your brand? We can help with that. With The Worst Agency you’re always a priority regardless of size.  Our agency can help actualize your goals and make them reality.

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